Post-click intelligence for ChatGPT Ads.

What you get

• Tracked sessions and on-site conversions for each ChatGPT Ad.
• The landing page, the pages reached next, and the page-by-page journey after the click.
• Optionally connect your OpenAI Ads account (read-only) to see clicks and spend beside what happened on your site. OpenAI Ads reports on the ad; IntentTrail shows what happened after the click.
• A lightweight snippet — no cookies, no fingerprinting, no session replay.

Privacy-first by design

IntentTrail is built to show what happens on your website after someone clicks a ChatGPT Ad — without tracking people across the web.

We track session-level website activity such as page views, conversion events, landing pages, ad parameters in the landing URL (OpenAI ad IDs, oppref, UTMs) and outbound clicks.

We do not use fingerprinting, session replay or cross-site tracking. We do not collect ChatGPT conversations, ChatGPT user identities, form values, keystrokes or raw browser fingerprints.

Sessions are scoped to the current browser tab using session storage and are not used to build persistent visitor profiles.

oppref, when present in the landing URL, is stored as an opaque click reference. IntentTrail does not decode it or use it to identify a person.

You stay in control of what you track.

Pricing

One plan. No free trial. Cancel anytime.

No fingerprinting. No session replay. No cross-site tracking.